
Trusted by Leading
Installers Across the UK

Trusted by Leading
Installers Across the UK

Trusted by Leading
Installers Across the UK
ABOUT
Simplifying Renewable Growth. Powering a Net-Zero UK.
Our mission
To accelerate the UK's transition to sustainable energy by empowering renewable installers with sophisticated yet simplified digital tools.






We transform complex sales processes, customer management, and operational workflows into accessible, powerful solutions.
This helps installers of every size scale their businesses and compete with confidence.
Together, we’re delivering the renewable technology that powers the UK’s net-zero future.
Our values

Trust from Transparency
We're honest about what we can do, what we can't, and publish everything we’re working on our public roadmap.

Trust from Transparency
We're honest about what we can do, what we can't, and publish everything we’re working on our public roadmap.

Trust from Transparency
We're honest about what we can do, what we can't, and publish everything we’re working on our public roadmap.

Industry Insiders
Founded by a team with expertise from across wholesale, manufacturing, scheme operation & installation. We understand your challenges because we’ve faced them ourselves.

Industry Insiders
Founded by a team with expertise from across wholesale, manufacturing, scheme operation & installation. We understand your challenges because we’ve faced them ourselves.

Industry Insiders
Founded by a team with expertise from across wholesale, manufacturing, scheme operation & installation. We understand your challenges because we’ve faced them ourselves.

Customer-Shaped
Everything we build is based on your feedback. We build our tools around your business, not the other way around.

Customer-Shaped
Everything we build is based on your feedback. We build our tools around your business, not the other way around.

Customer-Shaped
Everything we build is based on your feedback. We build our tools around your business, not the other way around.

Simply Human
Professional results without the corporate nonsense. We’re a small & approachable team who talk like normal people.

Simply Human
Professional results without the corporate nonsense. We’re a small & approachable team who talk like normal people.

Simply Human
Professional results without the corporate nonsense. We’re a small & approachable team who talk like normal people.
Our story so far
Customers:
quote value:
launched:
Customers:
quote value:
launched:
2022
Concept Inception
The idea for Simplified was first conceived when James, Ben & Matt were working for a start-up installation business that had ambition to scale rapidly.
They wanted to build a platform that would allow them to scale fast but also optimise operations & customer service to cope with growth.
2022
Concept Inception
The idea for Simplified was first conceived when James, Ben & Matt were working for a start-up installation business that had ambition to scale rapidly.
They wanted to build a platform that would allow them to scale fast but also optimise operations & customer service to cope with growth.
2022
Concept Inception
The idea for Simplified was first conceived when James, Ben & Matt were working for a start-up installation business that had ambition to scale rapidly.
They wanted to build a platform that would allow them to scale fast but also optimise operations & customer service to cope with growth.
2023 / Q1
SaaS Platform built
The start-up business dissolved before the tech could be built, so James decided to test it’s concept as a SaaS product (Software as a Service) spotting a gap in the renewable market for smart digital tools to help installers grow
2023 / Q1
SaaS Platform built
The start-up business dissolved before the tech could be built, so James decided to test it’s concept as a SaaS product (Software as a Service) spotting a gap in the renewable market for smart digital tools to help installers grow
2023 / Q1
SaaS Platform built
The start-up business dissolved before the tech could be built, so James decided to test it’s concept as a SaaS product (Software as a Service) spotting a gap in the renewable market for smart digital tools to help installers grow
2023 / Q4
Simplified founded
Having sought investment, James decided to launch Simplified Energy with a mission to help renewable installers scale and growth through adopting smart digital tools for sales & operations
2023 / Q4
Simplified founded
Having sought investment, James decided to launch Simplified Energy with a mission to help renewable installers scale and growth through adopting smart digital tools for sales & operations
2023 / Q4
Simplified founded
Having sought investment, James decided to launch Simplified Energy with a mission to help renewable installers scale and growth through adopting smart digital tools for sales & operations
2024 / Q1
First customers
Simplified welcomed its first customers as James developed and released the initial Heat Pump tool and standalone Battery configurator - proving the concept in real-world applications.
2024 / Q1
First customers
Simplified welcomed its first customers as James developed and released the initial Heat Pump tool and standalone Battery configurator - proving the concept in real-world applications.
2024 / Q1
First customers
Simplified welcomed its first customers as James developed and released the initial Heat Pump tool and standalone Battery configurator - proving the concept in real-world applications.
2024 / Q4
First Hires
James picked up the phone to an old friend, Matt, to head up business development. Customer portal is added to the platform along with Service Plan configurators.
2024 / Q4
First Hires
James picked up the phone to an old friend, Matt, to head up business development. Customer portal is added to the platform along with Service Plan configurators.
2024 / Q4
First Hires
James picked up the phone to an old friend, Matt, to head up business development. Customer portal is added to the platform along with Service Plan configurators.
2025 / Q1
Growth
The team take on more dev resource & Ben joins to head up Customer Success. Widgets, Air conditioning & Proposal products are built and released
2025 / Q1
Growth
The team take on more dev resource & Ben joins to head up Customer Success. Widgets, Air conditioning & Proposal products are built and released
2025 / Q1
Growth
The team take on more dev resource & Ben joins to head up Customer Success. Widgets, Air conditioning & Proposal products are built and released
2025 / Q4
Looking ahead
With a proven platform and growing customer base, Simplified is just getting started.
The team is developing advanced analytics, AI-powered optimisation tools, and developing exciting new tools & features.
The mission remains unchanged: building the digital infrastructure that will power the renewable energy revolution, one installer at a time.
2025 / Q4
Looking ahead
With a proven platform and growing customer base, Simplified is just getting started.
The team is developing advanced analytics, AI-powered optimisation tools, and developing exciting new tools & features.
The mission remains unchanged: building the digital infrastructure that will power the renewable energy revolution, one installer at a time.
2025 / Q4
Looking ahead
With a proven platform and growing customer base, Simplified is just getting started.
The team is developing advanced analytics, AI-powered optimisation tools, and developing exciting new tools & features.
The mission remains unchanged: building the digital infrastructure that will power the renewable energy revolution, one installer at a time.
Today
+
Installers onboarded
%
Average conversion to lead
£
m
Total quote value
Today
+
Installers onboarded
%
Average conversion to lead
£
m
Total quote value
Today
+
Installers onboarded
%
Average conversion to lead
£
m
Total quote value
Customers:
quote value:
launched:
Customers:
quote value:
launched:
The team

James Allchin
Founder / Managing Director

James Allchin
Founder / Managing Director

James Allchin
Founder / Managing Director

Matt Adams
Head of Business Dev

Matt Adams
Head of Business Dev

Matt Adams
Head of Business Dev

Ben Brookes-Clayton
Head of Customer Success

Ben Brookes-Clayton
Head of Customer Success

Ben Brookes-Clayton
Head of Customer Success

Joaquim Silva
Developer

Joaquim Silva
Developer

Joaquim Silva
Developer

Jon Firkins
Non-exec Investor

Jon Firkins
Non-exec Investor

Jon Firkins
Non-exec Investor

Ed Allchin
Non-exec Investor

Ed Allchin
Non-exec Investor

Ed Allchin
Non-exec Investor
Hear it from
our customers
Hear how Customer Journeys are transforming business practiced

Great to increase conversion rates and also the number of enquiries we've been receiving.
Ryan Marshall
Managing Director
Marshall Clean Heat & Power

In a world of marketing promises the "Simplified" product actually performs (according to our data and experience), and it does so at a monthly price point that makes it impossible to ignore. The team at Simplified did all the heavy lifting in terms of getting it set up. It is easy for anyone to use, If you can use Ebay or Facebook you will be ok with this.
Liam Maher
Director
Menai Heating

We started using Simplified to be able to quickly produce accurate estimates without having to commit a lot of resources to them. The tool gives us a simple yet extremely professional method to satisfy high volumes of customers and qualify our own leads. The Simplified team are always happy to help us and have so far gone above and beyond to make sure the tool complies with our EPVS certification.
Kieran Byron
Project Manager
A Mellor

In a world of marketing promises the "Simplified" product actually performs (according to our data and experience), and it does so at a monthly price point that makes it impossible to ignore. The team at Simplified did all the heavy lifting in terms of getting it set up. It is easy for anyone to use, If you can use Ebay or Facebook you will be ok with this.
Richard Walters
Managing Director
Stag Solar

In a world of marketing promises the "Simplified" product actually performs (according to our data and experience), and it does so at a monthly price point that makes it impossible to ignore. The team at Simplified did all the heavy lifting in terms of getting it set up. It is easy for anyone to use, If you can use Ebay or Facebook you will be ok with this.
Richard Walters
Managing Director
Stag Solar

Bottom line is its become far more valuable than I had anticipated. It gets you through the door with something conclusive.
Daniel Roser
Managing Director
New Dawn Solar

Switching to Simplified Energy was one of the best decisions we've made. The whole process was straightforward, and their customer service was incredibly responsive and helpful. It’s great to see a company genuinely focused on helping make energy simple and stress-free. Highly recommended!
Jessica Fairclough
Marketing
Grant Store Limited (GSL)

Switching to Simplified Energy was one of the best decisions we've made. The whole process was straightforward, and their customer service was incredibly responsive and helpful. It’s great to see a company genuinely focused on helping make energy simple and stress-free. Highly recommended!
Jessica Fairclough
Marketing
Grant Store Limited (GSL)

As a company, this software has become our go to software for providing estimates to all generated leads. The software has paid for its self within the first month of onboarding. I would recommend this software to any renewable technology installers (hesitantly, as I don’t want our competitors finding this gem!)
Liam Maher
Director
Menai Heating

We started using Simplified to be able to quickly produce accurate estimates without having to commit a lot of resources to them. The tool gives us a simple yet extremely professional method to satisfy high volumes of customers and qualify our own leads. The Simplified team are always happy to help us and have so far gone above and beyond to make sure the tool complies with our EPVS certification.
Kieran Byron
Project Manager
A Mellor
Hear it from
our customers
Hear how Customer Journeys are transforming business practiced

Great to increase conversion rates and also the number of enquiries we've been receiving.
Ryan Marshall
Managing Director
Marshall Clean Heat & Power

In a world of marketing promises the "Simplified" product actually performs (according to our data and experience), and it does so at a monthly price point that makes it impossible to ignore. The team at Simplified did all the heavy lifting in terms of getting it set up. It is easy for anyone to use, If you can use Ebay or Facebook you will be ok with this.
Liam Maher
Director
Menai Heating
Hear it from
our customers
Hear how Customer Journeys are transforming business practiced

Great to increase conversion rates and also the number of enquiries we've been receiving.
Ryan Marshall
Managing Director
Marshall Clean Heat & Power

In a world of marketing promises the "Simplified" product actually performs (according to our data and experience), and it does so at a monthly price point that makes it impossible to ignore. The team at Simplified did all the heavy lifting in terms of getting it set up. It is easy for anyone to use, If you can use Ebay or Facebook you will be ok with this.
Liam Maher
Director
Menai Heating

In a world of marketing promises the "Simplified" product actually performs (according to our data and experience), and it does so at a monthly price point that makes it impossible to ignore. The team at Simplified did all the heavy lifting in terms of getting it set up. It is easy for anyone to use, If you can use Ebay or Facebook you will be ok with this.
Richard Walters
Managing Director
Stag Solar

Bottom line is its become far more valuable than I had anticipated. It gets you through the door with something conclusive.
Daniel Roser
Managing Director
New Dawn Solar

Switching to Simplified Energy was one of the best decisions we've made. The whole process was straightforward, and their customer service was incredibly responsive and helpful. It’s great to see a company genuinely focused on helping make energy simple and stress-free. Highly recommended!
Jessica Fairclough
Marketing
Grant Store Limited (GSL)
Ready to transform your installation business?
Instant Estimates
Warmer Leads
More Sales
COMPANY
© 2025 Simplified Energy Ltd. All Rights Reserved
Simplified Energy Ltd is registered in England and Wales No. 15192917.
Registered Office: 2 Frederick Street, Kings Cross, London, WC1X 0ND.
VAT Number: 469952625 | hello@simplified.energy
Ready to transform your installation business?
Instant Estimates
Warmer Leads
More Sales
COMPANY
© 2025 Simplified Energy Ltd. All Rights Reserved
Simplified Energy Ltd is registered in England and Wales No. 15192917.
Registered Office: 2 Frederick Street, Kings Cross, London, WC1X 0ND.
VAT Number: 469952625 | hello@simplified.energy
Ready to transform your installation business?
Instant Estimates
Warmer Leads
More Sales
COMPANY
© 2025 Simplified Energy Ltd. All Rights Reserved
Simplified Energy Ltd is registered in England and Wales No. 15192917.
Registered Office: 2 Frederick Street, Kings Cross, London, WC1X 0ND.
VAT Number: 469952625 | hello@simplified.energy